Green is in these days. The US cellular company Sprint has come up with an “Eco-friendly” phone which it thinks will help it with winning over those who favor green products. The phone is said to be made up of 80% recycled material and also offers quick access to eco-friendly applications. Sprint has been facing a decline in subscribers and is looking for ways to regain market share. See their marketing approach below. Will you go with a phone company because of their approach towards environment or for that matter, that company’s business practices? or do you care about their service and price above all?
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